International Business
Semester 4 · 16 topics in 5 units
Unit I 3 topics
- International business and international marketing: meaning, evolution, trends and reasons for going internationalWhat international business and international marketing mean, how they differ from domestic business, how international business evolved, the trends in world trade, and why firms go abroad despite the risks.6 min
- Global sourcing, production sharing and modes of entry into international businessHow firms source inputs worldwide and split production across countries, and the ways of entering a foreign market, from exporting and licensing to joint ventures, wholly owned subsidiaries and strategic alliances.5 min
- International orientations (EPRG), internationalisation stages, developing countries and strategic decisionsPerlmutter's ethnocentric, polycentric, regiocentric and geocentric orientations, the stages through which a firm internationalises, the growing economic power of developing countries, and the strategic decisions in international business.5 min
Unit II 4 topics
- International business environment: macro-environmental factors and the trading environmentThe meaning of business environment and the economic, political, legal, cultural, technological, demographic and ecological factors that shape international business, with the trading environment of tariffs and non-tariff barriers.4 min
- Commodity agreements, cartels and state tradingWhy primary-commodity prices are unstable, the types of international commodity agreements and their record, cartels with OPEC as the example, and state trading in India through the STC and MMTC.5 min
- Trading blocs, intra-regional trade, regional groupings and SAARCWhat trading blocs are, the five stages of economic integration, the main blocs (EU, USMCA, ASEAN, RCEP, MERCOSUR), why intra-regional trade has grown, and SAARC and SAFTA with their effect on Indian business.5 min
- GATT, the Uruguay Round, the WTO and trade liberalisation, and UNCTAD: the business viewGATT and its rounds, what the Uruguay Round produced, the WTO's objectives and functions and how it helps international business, an evaluation of the WTO for India, and UNCTAD's role for developing countries.5 min
Unit III 3 topics
- Multinational corporations: definition, features, types and organisational structuresDefinitions of the multinational corporation, its features, the difference between international and multinational companies, the types of MNCs, and the organisational structures they use, from the export department to the matrix and transnational forms.5 min
- Importance and dominance of MNCs, merits and demerits for host and home countries, recent trends and codes of conductWhy MNCs dominate world production and trade, their advantages and disadvantages for host and home countries, the problems MNCs themselves face, recent trends, and the international codes of conduct from the UN draft code to the OECD Guidelines and the UN Guiding Principles.5 min
- Multinationals in India, their role in the Indian economy, transfer of technology, and Indian multinationalsHow policy towards foreign multinationals in India moved from restriction to welcome, their role in Indian development with examples, transfer of technology, and the rise of Indian multinationals through overseas acquisitions.4 min
Unit IV 2 topics
- India as an emerging market, India's position in global trade, and liberalisation, privatisation and integration with the world economyWhy India is called an emerging market, the composition and direction of its trade and its strengths and weaknesses in world trade, and the liberalisation and privatisation measures since 1991 that integrated India with the global economy.5 min
- Globalisation: meaning, stages, essential conditions, pros and cons, obstacles and globalisation strategiesThe corporate and economy-wide meanings of globalisation, Ohmae's stages of corporate globalisation, the essential conditions, advantages and problems for India, the obstacles Indian firms face, and the international, multidomestic, global and transnational strategies.4 min
Unit V 4 topics
- Trade strategies, India's trade strategy, the Foreign Trade Policy 2023 and the regulation of foreign tradeInward- and outward-oriented trade strategies, how India moved from import substitution to export promotion, the Foreign Trade (Development and Regulation) Act 1992, the DGFT and the IEC, the Foreign Trade Policy 2023, and an evaluation of India's policies.5 min
- Promotion of foreign trade: export incentives, product and marketing assistance, import facilities for exporters, EXIM Bank and ECGCThe Government of India's export promotion measures: fiscal incentives such as RoDTEP and duty drawback, duty-free import schemes for exporters, marketing assistance, the institutional set-up of EPCs, ECGC and the EXIM Bank, and the objectives and functions of the EXIM Bank.5 min
- Export procedure and export documents, with the organic-produce exporter problemThe steps an Indian exporter follows from registration to realisation of payment, the commercial and regulatory documents used in export trade, and a worked answer to the June 2025 problem on exporting organic fruits and vegetables.5 min
- Export-oriented units, export processing zones, special economic zones, and export and trading housesThe EOU scheme, the move from export processing zones to special economic zones under the SEZ Act 2005 with their benefits and criticisms, and export houses, trading houses and the star status holders of the Foreign Trade Policy 2023.5 min